Studies conducted by the U.S. Forest Service, CalFire and others show time and again that investing in trees now will pay big dividends in the future. True, it takes time and effort to cultivate a tree lined street, but its good for business. Customers, for example, will travel farther to shop in a store near trees. Once there, customers will stay longer and even pay more - an average of 9% to 12% more - for products.

Trees have other economic benefits as well. For more information, check out CaUFC's Trees and Economy policy paper. Have trees benefited your business? Let us know how. We'd love to share your success.